Founded in 1929, it was time to infuse some personality and spunk into this iconic tool brand. The brand voice, easy to use approach, and helpful sense needed to come through by elevating the brand’s web presence. Through a confident, helpful approach, I designed a site integrating tool and project in unison. This site continues to be a favorite among the category, earning a Brand Builder Award and Golden Addy. Explore the full site here for the complete experience.
Responsible for: Art Direction, UI/UX Design.
Produced at SWBR. Programmed by Peer Pressure Creative.