Tool guys don’t take themselves too seriously. It was time that tool advertising followed suit to break through the noise of the category.
Taking a whimsical approach, I wrote, designed, and directed two social videos that introduced the Paslode 21 degree framing system in unexpected ways. Highlighting product benefits while dramatizing the heroic nature of building, these two videos were the perfect way to get the attention of an oversaturated consumer base. They also won a Construction Marketing Award and Silver Addy to boot.
Responsible for: Concept, Copywriting, Art Direction, On-set Video Direction, Design.
Produced at SWBR in collaboration with Digital Feast.
Founded in 1929, it was time to infuse some personality and spunk into this iconic tool brand. The brand voice, easy to use approach, and helpful sense needed to come through by elevating the brand’s web presence. Through a confident, helpful approach, I designed a site integrating tool and project in unison. This site continues to be a favorite among the category, earning a Brand Builder Award and Golden Addy. Explore the full site here for the complete experience.
Responsible for: Art Direction, UI/UX Design.
Produced at SWBR. Programmed by Peer Pressure Creative.
The Federated Monkey and his compatriots are resilient symbols of ideals that creatives encounter often. As a statement on collaboration, it serves as a collective brand where creative ideas can live, thrive, and build something great. This movement empowers those who have a love of making things and growing beautiful ideas into fantastic final products.
Responsible for: Brand Concept, Design, Illustration.
As a manufacturer of medical products specializing in prototyping and mass production, NPI longed for a way to stand above their competitors. So, I designed a visual framework based on their tag line “Anything But Prototypical.” This highlighted the key actions taken in their approach by introducing the visual perspective of “A Window Into the Process.” The theme carried over into everything including a trade show booth to an entire redesign of the company’s site.
Responsible for: Art Direction, On-set Photo Direction, UX/UI Design.
Produced at SWBR. Photography by Randy Monceaux.
Responsible for: Design, Photography, 3D Modeling, Illustration.
Responsible for: Design, Art Direction, Photography.
Product Photography, Additional Style Shots: Bill Cardoni
A curated collection of visual experiments.
Responsible for: Design, Concept, Photography, 3D Modeling, Illustration.