Tool guys don’t take themselves too seriously. It was time that tool advertising followed suit to break through the noise of the category.
Highlighting product benefits while dramatizing the heroic nature of building, these two social videos were the perfect way to get the attention of an oversaturated consumer base. They went on to win a Construction Marketing Award and Silver Addy to boot.
Responsible for: Concept, Copywriting, Art Direction, On-set Video Direction, Design.