As a manufacturer of medical products specializing in prototyping and mass production, NPI longed for a way to stand above their competitors. So, I designed a visual framework based on their tag line “Anything But Prototypical.” This highlighted the key actions taken in their approach by introducing the visual perspective of “A Window Into the Process.” The theme carried over into everything including a trade show booth to an entire redesign of the company’s site.
Responsible for: Art Direction, On-set Photo Direction, UX/UI Design.
Produced at SWBR. Photography by Randy Monceaux.